Advertising is a major for people who want to have an impact on how brands communicate with the world and how they shape their image in the eyes of customers. If you are curious as to why some advertising campaigns are remembered for years and others go unnoticed, this is the degree programme for you. Advertising as a specialisation in marketing combines knowledge of communication, psychology, strategy and market analysis.
By studying at the Andrzej Frycz Modrzewski University in Krakow, you will learn to plan and implement advertising campaigns in various media, use marketing tools – both classic and digital – and cooperate with clients, the media and creative teams. You will learn how advertising can effectively support sales, build loyalty and make brands stand out in the crowd.
Graduates of the Advertising specialisation in Marketing are prepared for diverse roles in the communications sector, including:
This degree is designed for individuals who:
In line with the new requirements for visa applications introduced by Polish consulates around the world, candidates applying for a student visa are now required to submit a document confirming their eligibility to apply for a bachelor’s degree (first-cycle studies), issued by the Polish Education Superintendent Office (in Polish – Kuratorium Oświaty). Previously, this document could be provided after arrival in Poland, but under the new regulations, it must be submitted along with the visa application. The procedure for master’s degree candidates remains unchanged.
While the new requirement may slightly extend the visa process, the UAFM is fully prepared to support bachelor’s degree candidates throughout this period. To ensure there are no disruptions to their education, candidates who cannot arrive in Poland before the start of classes will be able to participate in lectures online via MS Teams. For more information call us: (+48) 12 25 24 400
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| Subject name | Cummulative amount of ECTS points | Cummulative amount of hours |
| Health and Safety | 0 | 8/8 |
| Academic Skills | 1 | 15/8 |
| Introduction to Philosophy / Anthropology (Elective) | 5 | 35/20 |
| Basics of Social Communication | 4 | 30/16 |
| Introduction to Psychology | 5 | 30/24 |
| Organization and Management Theory | 5 | 30/24 |
| Basics of Economics | 5 | 30/24 |
| Basics of Marketing | 4 | 30/24 |
| Subject name | Cummulative amount of ECTS points | Cummulative amount of hours |
| Foreign Language I (Elective) | 2 | 30/16 |
| Sports and Recreation | 0 | 30/- |
| Competitive Strategies | 6 | 60/32 |
| Project Management | 3 | 30/16 |
| Accounting Basics | 5 | 60/40 |
| Organization Management | 4 | 30/24 |
| Descriptive Statistics | 4 | 60/40 |
| Public Economic Law | 3 | 30/16 |
| Contemporary Marketing | 4 | 45/24 |
| Subject name | Cummulative amount of ECTS points | Cummulative amount of hours |
| Foreign Language (II) (Elective) | 2 | 30/16 |
| Sports and Recreation | 0 | 30/- |
| IT in Management | 3 | 30/16 |
| Market Analysis | 5 | 60/32 |
| Microeconomics | 3 | 30/24 |
| Marketing Communication | 5 | 60/32 |
| Brand Management | 4 | 45/24 |
| Consumer Behavior | 3 | 30/16 |
| Basics of Negotiation and Mediation | 5 | 60/40 |
| Subject name | Cummulative amount of ECTS points | Cummulative amount of hours |
| Foreign Language (III) (Elective) | 2 | 30/16 |
| Public Relations Basics | 3 | 30/16 |
| E-Commerce Law / Industrial Property Law (Elective) | 4 | 45/24 |
| Digital Marketing and E-Commerce | 6 | 60/32 |
| Marketing in Trade and Services / Financial Institution Marketing (Elective) | 3 | 30/24 |
| Macroeconomics | 4 | 30/24 |
| Quality Management | 3 | 30/16 |
| Marketing Research | 5 | 60/40 |
| Subject name | Cummulative amount of ECTS points | Cummulative amount of hours |
| Foreign language (IV) (Elective) | 3 | 30/16 |
| Social marketing / Collaborative and impact marketing (Elective) | 3 | 30/16 |
| Sales strategies and techniques | 3 | 45/24 |
| Advertising basics | 4 | 60/40 |
| Creating loyalty programs | 3 | 45/24 |
| Project preparation methodology | 3 | 30/16 |
| Internship (Elective) | 12 | 360/360 |
| Subject name | Cummulative amount of ECTS points | Cummulative amount of hours |
| Marketing planning | 3 | 30/24 |
| Psychology of advertising | 3 | 45/24 |
| Creating advertising campaigns | 4 | 60/40 |
| Sponsorship and event organization | 3 | 45/24 |
| Social project | 4 | 30/16 |
| Internship (Elective) | 12 | 360/360 |
By choosing to study at UAFM, you can be sure that the tuition fee will not change throughout the duration of your studies. You can pay the tuition fee once for the entire year of study or spread over a semester payment. This allows you to decide how you want to plan your expenses.
Save 1 000 € per year — throughout your entire studies
INTERNATIONAL REGIONAL SCHOLARSHIP (IRS)
The International Regional Scholarship (IRS) is a permanent reduction of your annual tuition fee designed to support international students and make high-quality education more accessible. Candidates with citizenship of one of the 30 selected countries are entitled to the scholarship for the entire duration of their studies. The discount is reflected in your tuition fee based on the country selected in your application.
| Programme name | With Scholarship (IRS) | Regular tuition |
|---|---|---|
| Marketing | 3100 € / year or 1700 € / semester* | 4100 € / year or 2200 € / semester* |
In the academic years 2023/2024 and 2024/2025, UAFM in Kraków awarded nearly 500 Rector’s Scholarships.
Any student who has achieved a high grade point average may apply for a merit-based scholarship.
In the academic years 2023/2024 and 2024/2025, UAFM in Kraków awarded nearly 500 Rector’s Scholarships in the amount of PLN 1,000 per month, depending on academic performance, or PLN 800 / PLN 1,200 per month, depending on scientific, artistic, or sports achievements.
The scholarship can also be awarded for scientific or artistic publications, participation in scientific research or development work, participation in internships, practical training or courses beyond the study program, participation in scientific conferences, and participation in scientific, artistic competitions, exhibitions, or festivals.
A sports scholarship may be granted to a student who stands out with sporting achievements at least at the national competition level or is a member of the national team. Scholarships may also be awarded to athletes representing the university in academic competitions. A first-year student may receive a scholarship based on sports achievements from the 12 months preceding the start of their studies.
Young athletes may receive financial support in the amount of PLN 800 or PLN 1,200 per month.
A scholarship for students with disabilities may be awarded to a student who holds a certificate of disability, a degree of disability, a ZUS medical certificate, a certificate of classification into an invalidity group, or a certificate of permanent or long-term inability to work on a farm.
In the academic year 2024/2025, depending on the degree of disability, approximately 100 scholarships were awarded for students with disabilities, in amounts ranging from PLN 850 to PLN 1,250 per month. In 2023/2024, about 80 scholarships were awarded in the same amounts.
Emergency financial aid is a form of one-time financial support. Any student who has temporarily found themselves in a difficult life situation due to unforeseen events beyond their control may apply for it. Emergency aid can be awarded twice during one academic year; however, it cannot be granted twice for the same event.
In the academic year 2023/2024, we granted 215 emergency financial aids for a total amount of PLN 389,900. Depending on the student’s situation, the amounts ranged from PLN 500 to PLN 3,500 as a one-time payment.
Academic Year 2023/2024:
· 500 Rector’s Scholarships
· 215 emergency financial aids
· 188 social scholarships
· 83 scholarships for students with disabilities
In 2024, we spent nearly PLN 8,800,000 on scholarships.
