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Sports Business

Type:
Undergraduate (Bachelor)
Field of study:
Duration of study:
3 years (6 semesters)
Mode:
full-time
Obtained title:
bachelor’s degree
Language:
English
https://en.uafm.edu.pl/specjalizacja/sports-business/|https://en.uafm.edu.pl|sports-business
English

Why choose this field of study?

If you are passionate about sport and want to work professionally in its rapidly developing world – this course is for you. The Bachelor’s degree in Business in Sports at the Andrzej Frycz Modrzewski University in Krakow combines knowledge of economics, management, marketing and finance with practical preparation for work in the sports industry. You will learn how to effectively organise sporting events, run projects, acquire sponsors and build recognisable brands in the world of sport.

This is for people who want not only to observe sporting events, but to have a real impact on their shape – as managers, organisers, advisers or creators of new sporting initiatives.

What sets us apart?

  • Practical approach to learning – the study programme is geared towards acquiring specific professional competences and preparing you to operate in the sports industry environment.
  • Classes taught by practitioners and experts with experience in sports management, marketing and event organisation.
  • Programme taking into account current trends such as e-sports, sports controlling or sustainability in sport.
  • Compulsory work placement to gain initial experience and make contacts in the industry.

What can you do after graduation?

  • Work in clubs, academies and sports centres – in managerial, logistical or marketing positions.
  • Organise sports events – from local events to international competitions, working with event agencies or independently.
  • Work with sponsorship companies and sports marketing agencies.
  • Run your own business – a sports club, nursery, event agency or sports management consultancy.

This program is for you if:

  • You want to work professionally in the sports sector and develop your organisational, managerial and communication skills.
  • You are interested in how to manage sports brands, events and teams in a professional and effective way.
  • You are thinking about a career in sports clubs, public institutions or are planning to develop your own business in the sector.
  • You enjoy challenges, a dynamic working environment and want to gain an education that opens up specific career opportunities.

New requirements for visa applications

Note: important information for bachelor’s degree candidates (first-cycle studies)

In line with the new requirements for visa applications introduced by Polish consulates around the world, candidates applying for a student visa are now required to submit a document confirming their eligibility to apply for a bachelor’s degree (first-cycle studies), issued by the Polish Education Superintendent Office (in Polish – Kuratorium Oświaty). Previously, this document could be provided after arrival in Poland, but under the new regulations, it must be submitted along with the visa application. The procedure for master’s degree candidates remains unchanged.

While the new requirement may slightly extend the visa process, the UAFM is fully prepared to support bachelor’s degree candidates throughout this period. To ensure there are no disruptions to their education, candidates who cannot arrive in Poland before the start of classes will be able to participate in lectures online via MS Teams. For more information call us: (+48) 12 25 24 400

Tuition fees

Fixed tuition - flexible payments

By choosing to study at UAFM, you can be sure that the tuition fee will not change throughout the duration of your studies. You can pay the tuition fee once for the entire year of study or spread over a semester payment. This allows you to decide how you want to plan your expenses.

Fees (academic year 2025/2026)

EU&OTHER COUNTRIES GROUP
Year of studyAnnuallyPer semester*
I2800 €1550 €
II2800 €1550 €
III2800 €1550 €
*Semester payment is possible from the second year of studies.
OTHER COUNTRIES
Year of studyAnnuallyPer semester*
I3800 €2050 €
II3800 €2050 €
III3800 €2050 €
*Semester payment is possible from the second year of studies.

EU and other countries group
This group includes citizens of the countries member states of the European Union and the following countries citizens: Azerbaijan, Belarus, Bosnia and Herzegovina, Montenegro, Georgia, Kazakhstan, Kosovo, Kyrgyzstan, Latin America, Macedonia, Moldova, Russia, Serbia, Tajikistan, Turkey, Turkmenistan, Ukraine, Uzbekistan.

Other countries
The citizens of all the remaining countries.

Scholarships - easier than you think

In the academic years 2023/2024 and 2024/2025, UAFM in Kraków awarded nearly 500 Rector’s Scholarships.

Any student who has achieved a high grade point average may apply for a merit-based scholarship.

In the academic years 2023/2024 and 2024/2025, UAFM in Kraków awarded nearly 500 Rector’s Scholarships in the amount of PLN 1,000 per month, depending on academic performance, or PLN 800 / PLN 1,200 per month, depending on scientific, artistic, or sports achievements.

The scholarship can also be awarded for scientific or artistic publications, participation in scientific research or development work, participation in internships, practical training or courses beyond the study program, participation in scientific conferences, and participation in scientific, artistic competitions, exhibitions, or festivals.

A sports scholarship may be granted to a student who stands out with sporting achievements at least at the national competition level or is a member of the national team. Scholarships may also be awarded to athletes representing the university in academic competitions. A first-year student may receive a scholarship based on sports achievements from the 12 months preceding the start of their studies.

Young athletes may receive financial support in the amount of PLN 800 or PLN 1,200 per month.

A scholarship for students with disabilities may be awarded to a student who holds a certificate of disability, a degree of disability, a ZUS medical certificate, a certificate of classification into an invalidity group, or a certificate of permanent or long-term inability to work on a farm.

In the academic year 2024/2025, depending on the degree of disability, approximately 100 scholarships were awarded for students with disabilities, in amounts ranging from PLN 850 to PLN 1,250 per month. In 2023/2024, about 80 scholarships were awarded in the same amounts.

Emergency financial aid is a form of one-time financial support. Any student who has temporarily found themselves in a difficult life situation due to unforeseen events beyond their control may apply for it. Emergency aid can be awarded twice during one academic year; however, it cannot be granted twice for the same event.

In the academic year 2023/2024, we granted 215 emergency financial aids for a total amount of PLN 389,900. Depending on the student’s situation, the amounts ranged from PLN 500 to PLN 3,500 as a one-time payment.

Academic Year 2023/2024:
· 500 Rector’s Scholarships
· 215 emergency financial aids
· 188 social scholarships
· 83 scholarships for students with disabilities

In 2024, we spent nearly PLN 8,800,000 on scholarships.

 

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