If you want to gain practical skills that will secure a stable and well-paid job, this program is the perfect choice! You will learn how to effectively manage a company, make strategic decisions, and analyze data, opening up numerous career opportunities for you.
Unlike theoretical studies, this program focuses on real-world skills – you will master effective marketing, financial management, and market analysis. You will also become proficient in using analytical tools and spreadsheet software, giving you a competitive edge in the job market.
You’ll have the opportunity to build your career not only in Poland but also internationally. Whether you aim to work in a corporation, public administration, or start your own business – this program provides you with the essential tools for success.

With this degree, your career options will not be limited to just one industry – your skills are versatile and highly valued in many sectors! You can work as a manager, business analyst, marketing specialist, consultant, or expert in finance and management.
If you’re thinking about starting your own business, this program equips you with a complete toolkit for running a company, covering everything from accounting to marketing strategies. With strong negotiation and analytical skills, you’ll be able to make better decisions, minimize risks, and maximize profits.
And if you’re looking to further develop your career, you can pursue a master’s degree, opening the door to even better job positions and higher salaries.
You want to gain practical skills that translate into career success
If you’re looking for a well-paid job, broad career opportunities, and real business expertise, then this is the perfect program for you!

In line with the new requirements for visa applications introduced by Polish consulates around the world, candidates applying for a student visa are now required to submit a document confirming their eligibility to apply for a bachelor’s degree (first-cycle studies), issued by the Polish Education Superintendent Office (in Polish – Kuratorium Oświaty). Previously, this document could be provided after arrival in Poland, but under the new regulations, it must be submitted along with the visa application. The procedure for master’s degree candidates remains unchanged.
While the new requirement may slightly extend the visa process, the UAFM is fully prepared to support bachelor’s degree candidates throughout this period. To ensure there are no disruptions to their education, candidates who cannot arrive in Poland before the start of classes will be able to participate in lectures online via MS Teams. For more information call us: (+48) 12 25 24 400
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| Subject name | Cummulative amount of ECTS points | Cummulative amount of hours |
| Health and Safety | 0 | 8/8 |
| Academic skills | 1 | 15/8 |
| Introduction to philosophy | 5 | 35/20 |
| Fundamentals of Social Communication | 4 | 30/24 |
| Introduction to psychology | 5 | 30/24 |
| Introduction to the Study of State and Law | 5 | 30/24 |
| Fundamentals of Economics | 5 | 30/24 |
| Organisation and management theory | 5 | 30/24 |
| Subject name | Cummulative amount of ECTS points | Cummulative amount of hours |
| Physical education | 0 | 30/- |
| Foreign Language I (Elective) | 2 | 30/16 |
| Research methodology in the social sciences | 4 | 30/16 |
| Fundamentals of spreadsheets | 1 | 15/8 |
| Project management | 3 | 30/16 |
| Fundamentals of accounting | 5 | 60/40 |
| Quantitative methods - statistics | 4 | 60/40 |
| Fundamentals of private and public finance | 4 | 30/24 |
| Organisational management | 4 | 30/24 |
| Fundamentals of business law | 3 | 30/16 |
| Subject name | Cummulative amount of ECTS points | Cummulative amount of hours |
| Physical education | 0 | 30/- |
| Foreign Language II (Elective) | 2 | 30/16 |
| Human capital management | 5 | 60/40 |
| Corporate finance | 7 | 60/40 |
| Basics of marketing | 4 | 30/24 |
| Microeconomics | 6 | 60/40 |
| Knowledge management | 3 | 30/16 |
| Organisational behaviour | 3 | 30/24 |
| Subject name | Cummulative amount of ECTS points | Cummulative amount of hours |
| Foreign Language III (Elective) | 2 | 30/16 |
| Financial analysis of the company | 6 | 60/40 |
| Marketing research | 5 | 60/40 |
| Macroeconomics | 4 | 30/24 |
| Fundamentals of public relations | 4 | 30/16 |
| Change management | 3 | 30/24 |
| Risk management | 3 | 30/16 |
| Quality management | 3 | 30/16 |
| Subject name | Cummulative amount of ECTS points | Cummulative amount of hours |
| Foreign Language IV (Elective) | 3 | 30/16 |
| Project Preparation Methodology | 3 | 30/16 |
| Financial markets / Income tax management in a micro-enterprise (elective) | 2 | 30/16 |
| Information technology in management | 4 | 30/16 |
| Fundamentals of negotiation and mediation | 5 | 60/40 |
| Specialisation subject 1 (see below) | 5 | 60/40 |
| Specialisation subject 2 (see below) | 4 | 45/24 |
| Specialisation subject 3 (see below) | 4 | 45/24 |
| Subject name | Cummulative amount of ECTS points | Cummulative amount of hours |
| Basics of entrepreneurship/Cultural differences in international business (elective) / School of business practitioners (pat-time studies) | 2 | 30/16 |
| Sustainable development finance / Globalisation of the economy (elective) | 4 | 30/16 |
| Social project | 4 | 30/24 |
| Specialisation subject 1 (see below) | 6 | 60/40 |
| Specialisation subject 2 (see below) | 6 | 60/40 |
| Specialisation subject 3 (see below) | 4 | 45/24 |
| Specialisation subject 4 (see below) | 4 | 45/24 |
SEMESTER V
– specialism modules Marketing i reklama: Basics of advertising (subject 1), Consumer behaviour (subject 2), Brand management (subject 3)
– specialism modules Zarządzanie przedsiębiorstwem: Financial and business planning (subject 1), Operational controlling (subject 2), Consumer behaviour (subject 3)
– specialism modules Logistyka i handel międzynarodowy: International Economic Relations (subject 1), Domestic and international freight forwarding (subject 2), Fundamentals of logistics (subject 3)
– specialism modules Zarządzanie projektami: Business model design/planning (subject 1), Business communication in practice (subject 2), Investment projects analysis (subject 3)
– specialism modules Zarządzanie kapitałem ludzkim: Staff selection (recruitment, selection and adaptation) (subject 1), Organisation and working methods (subject 2), Social psychology (subject 3)
SEMESTER VI
– specialism modules Marketing i reklama: Marketing in trade and services (subject 1), Competitive strategies (subject 2), Psychology of advertising (subject 3), Marketing planning (subject 4)
– specialism modules Zarządzanie przedsiębiorstwem: Customer Relationship Management (subject 1), Market analysis (subject 2), Corporate social responsibility (subject 3), Business communication in practice (subject 4)
– specialism modules Logistyka i handel międzynarodowy: Competition strategies (subject 1), Customer relationship management (CRM) (subject 2), Supply chain management (subject 3), Transport and city logistics (subject 4)
– specialism modules Zarządzanie projektami: Project Management for Public Safety (subject 1), IT project management (subject 2), Project portfolio management (subject 3), Scrum mastering (subject 4)
– specialism modules Zarządzanie kapitałem ludzkim: Motivation, remuneration and appraisal systems for employees (subject 1), Career development and employee training (subject 2), Employee-employer relations (subject 3), Development of a positive organisational climate (subject 4)
By choosing to study at UAFM, you can be sure that the tuition fee will not change throughout the duration of your studies. You can pay the tuition fee once for the entire year of study or spread over a semester payment. This allows you to decide how you want to plan your expenses.

| Year of study | Annually | Per semester* |
| I | 2700 € | 1500 € |
| II | 2700 € | 1500 € |
| III | 2700 € | 1500 € |
| Year of study | Annually | Per semester* |
| I | 3700 € | 2000 € |
| II | 3700 € | 2000 € |
| III | 3700 € | 2000 € |
EU and other countries group
This group includes citizens of the countries member states of the European Union and the following countries citizens: Azerbaijan, Belarus, Bosnia and Herzegovina, Montenegro, Georgia, Kazakhstan, Kosovo, Kyrgyzstan, Latin America, Macedonia, Moldova, Russia, Serbia, Tajikistan, Turkey, Turkmenistan, Ukraine, Uzbekistan.
Other countries
The citizens of all the remaining countries.

In the academic years 2023/2024 and 2024/2025, UAFM in Kraków awarded nearly 500 Rector’s Scholarships.
Any student who has achieved a high grade point average may apply for a merit-based scholarship.
In the academic years 2023/2024 and 2024/2025, UAFM in Kraków awarded nearly 500 Rector’s Scholarships in the amount of PLN 1,000 per month, depending on academic performance, or PLN 800 / PLN 1,200 per month, depending on scientific, artistic, or sports achievements.
The scholarship can also be awarded for scientific or artistic publications, participation in scientific research or development work, participation in internships, practical training or courses beyond the study program, participation in scientific conferences, and participation in scientific, artistic competitions, exhibitions, or festivals.
A sports scholarship may be granted to a student who stands out with sporting achievements at least at the national competition level or is a member of the national team. Scholarships may also be awarded to athletes representing the university in academic competitions. A first-year student may receive a scholarship based on sports achievements from the 12 months preceding the start of their studies.
Young athletes may receive financial support in the amount of PLN 800 or PLN 1,200 per month.
A scholarship for students with disabilities may be awarded to a student who holds a certificate of disability, a degree of disability, a ZUS medical certificate, a certificate of classification into an invalidity group, or a certificate of permanent or long-term inability to work on a farm.
In the academic year 2024/2025, depending on the degree of disability, approximately 100 scholarships were awarded for students with disabilities, in amounts ranging from PLN 850 to PLN 1,250 per month. In 2023/2024, about 80 scholarships were awarded in the same amounts.
Emergency financial aid is a form of one-time financial support. Any student who has temporarily found themselves in a difficult life situation due to unforeseen events beyond their control may apply for it. Emergency aid can be awarded twice during one academic year; however, it cannot be granted twice for the same event.
In the academic year 2023/2024, we granted 215 emergency financial aids for a total amount of PLN 389,900. Depending on the student’s situation, the amounts ranged from PLN 500 to PLN 3,500 as a one-time payment.
Academic Year 2023/2024:
· 500 Rector’s Scholarships
· 215 emergency financial aids
· 188 social scholarships
· 83 scholarships for students with disabilities
In 2024, we spent nearly PLN 8,800,000 on scholarships.