Marketing is the perfect degree for those who want to understand markets, build strong brands, and create effective communication strategies. In a world where business success depends on customer relationships, emerging technologies, and the ability to stand out from the competition, marketing expertise is among the most sought-after skills in today’s job market.
This programme will prepare you to plan and implement marketing activities across a wide range of communication channels – from advertising and public relations to digital marketing, social media, and e-commerce.
You will learn how to analyse consumer needs, develop marketing strategies, build brand image, and use modern tools that support communication and sales.
It is an ideal choice if you want to combine creativity with strategic thinking, influence consumer decisions, and develop skills that are valuable across virtually every industry.
Upon completing your Bachelor’s degree in Marketing, you may pursue a career as a:
The skills and knowledge gained during the programme will also enable you to develop your own business, build a personal brand, or manage projects related to marketing and communication.
In line with the new requirements for visa applications introduced by Polish consulates around the world, candidates applying for a student visa are now required to submit a document confirming their eligibility to apply for a bachelor’s degree (first-cycle studies), issued by the Polish Education Superintendent Office (in Polish – Kuratorium Oświaty). Previously, this document could be provided after arrival in Poland, but under the new regulations, it must be submitted along with the visa application. The procedure for master’s degree candidates remains unchanged.
While the new requirement may slightly extend the visa process, the UAFM is fully prepared to support bachelor’s degree candidates throughout this period. To ensure there are no disruptions to their education, candidates who cannot arrive in Poland before the start of classes will be able to participate in lectures online via MS Teams. For more information call us: (+48) 12 25 24 400
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| Subject name | Cummulative amount of ECTS points | Cummulative amount of hours |
| Occupational Health and Safety (OHS) | 0 | 8/8 |
| Academic Skills | 1 | 15/8 |
| Introduction to Philosophy / Anthropology (Elective) | 5 | 35/20 |
| Fundamentals of Social Communication | 4 | 30/16 |
| Introduction to Psychology | 5 | 30/24 |
| Theory of Organization and Management | 5 | 30/24 |
| Fundamentals of Economics | 5 | 30/24 |
| Fundamentals of Marketing | 4 | 30/24 |
| Subject name | Cummulative amount of ECTS points | Cummulative amount of hours |
| Foreign Language I (Elective) | 2 | 30/16 |
| Physical Education | 0 | 30/- |
| Marketing Strategies | 6 | 60/32 |
| Project Management | 3 | 30/16 |
| Basics of Accounting | 5 | 60/40 |
| Organizational Management | 4 | 30/24 |
| Descriptive Statistics | 4 | 60/40 |
| Contemporary Marketing | 4 | 45/24 |
| Subject name | Cummulative amount of ECTS points | Cummulative amount of hours |
| Foreign Language (II) (Elective) | 2 | 30/16 |
| Physical Education | 0 | 30/- |
| Market Analysis | 5 | 60/32 |
| Microeconomics | 3 | 30/24 |
| Marketing Communication | 5 | 60/32 |
| Brand Management | 4 | 45/24 |
| Intellectual and Industrial Property Law | 3 | 30/16 |
| Fundamentals of Negotiation and Mediation | 5 | 60/40 |
| Subject name | Cummulative amount of ECTS points | Cummulative amount of hours |
| Foreign Language (III) (Elective) | 2 | 30/16 |
| Fundamentals of Public Relations | 3 | 30/16 |
| Consumer Behaviour | 4 | 45/24 |
| Digital Marketing and E-Commerce | 6 | 60/32 |
| Marketing in Trade and Services / Marketing of Financial Institutions (Elective) | 3 | 30/24 |
| Macroeconomics | 4 | 30/24 |
| Marketing Research | 5 | 60/40 |
| Subject name | Cummulative amount of ECTS points | Cummulative amount of hours |
| Foreign language (IV) (Elective) | 3 | 30/16 |
| Social marketing / Collaborative and impact marketing (Elective) | 3 | 30/16 |
| Marketing Planning | 3 | 45/24 |
| Promotion strategies and tools | 4 | 60/40 |
| Personal Branding | 3 | 45/24 |
| Project preparation methodology | 3 | 30/16 |
| Professional Internship (Elective) | 12 | 360/360 |
| Subject name | Cummulative amount of ECTS points | Cummulative amount of hours |
| Competitive Strategies | 3 | 30/24 |
| Omnichannel marketing | 3 | 45/24 |
| Customer relationship management (CRM) | 4 | 60/40 |
| Media relations | 3 | 45/24 |
| Social project | 4 | 30/16 |
| Professional Internship (Elective) | 12 | 360/360 |
By choosing to study at UAFM, you can be sure that the tuition fee will not change throughout the duration of your studies. You can pay the tuition fee once for the entire year of study or spread over a semester payment. This allows you to decide how you want to plan your expenses.
Save 1 000 € per year — throughout your entire studies
INTERNATIONAL REGIONAL SCHOLARSHIP (IRS)
The International Regional Scholarship (IRS) is a permanent reduction of your annual tuition fee designed to support international students and make high-quality education more accessible. Candidates with citizenship of one of the 30 selected countries are entitled to the scholarship for the entire duration of their studies. The discount is reflected in your tuition fee based on the country selected in your application.
| Programme name | With Scholarship (IRS) | Regular tuition |
|---|---|---|
| Marketing | 3100 € / year or 1700 € / semester* | 4100 € / year or 2200 € / semester* |
In the academic years 2023/2024 and 2024/2025, UAFM in Kraków awarded nearly 500 Rector’s Scholarships.
Any student who has achieved a high grade point average may apply for a merit-based scholarship.
In the academic years 2023/2024 and 2024/2025, UAFM in Kraków awarded nearly 500 Rector’s Scholarships in the amount of PLN 1,000 per month, depending on academic performance, or PLN 800 / PLN 1,200 per month, depending on scientific, artistic, or sports achievements.
The scholarship can also be awarded for scientific or artistic publications, participation in scientific research or development work, participation in internships, practical training or courses beyond the study program, participation in scientific conferences, and participation in scientific, artistic competitions, exhibitions, or festivals.
A sports scholarship may be granted to a student who stands out with sporting achievements at least at the national competition level or is a member of the national team. Scholarships may also be awarded to athletes representing the university in academic competitions. A first-year student may receive a scholarship based on sports achievements from the 12 months preceding the start of their studies.
Young athletes may receive financial support in the amount of PLN 800 or PLN 1,200 per month.
A scholarship for students with disabilities may be awarded to a student who holds a certificate of disability, a degree of disability, a ZUS medical certificate, a certificate of classification into an invalidity group, or a certificate of permanent or long-term inability to work on a farm.
In the academic year 2024/2025, depending on the degree of disability, approximately 100 scholarships were awarded for students with disabilities, in amounts ranging from PLN 850 to PLN 1,250 per month. In 2023/2024, about 80 scholarships were awarded in the same amounts.
Emergency financial aid is a form of one-time financial support. Any student who has temporarily found themselves in a difficult life situation due to unforeseen events beyond their control may apply for it. Emergency aid can be awarded twice during one academic year; however, it cannot be granted twice for the same event.
In the academic year 2023/2024, we granted 215 emergency financial aids for a total amount of PLN 389,900. Depending on the student’s situation, the amounts ranged from PLN 500 to PLN 3,500 as a one-time payment.
Academic Year 2023/2024:
· 500 Rector’s Scholarships
· 215 emergency financial aids
· 188 social scholarships
· 83 scholarships for students with disabilities
In 2024, we spent nearly PLN 8,800,000 on scholarships.
