Are you passionate about creating content online? Do you dream of becoming an influencer, YouTuber, TikToker, podcaster or building a successful brand in the digital space? The Social Media and Digital Marketing programme at Andrzej Frycz Modrzewski Krakow University is designed specifically for people like you – creative, ambitious and ready to turn their passion for social media into a future-proof career.
This modern, hands-on degree combines the world of digital media, marketing and entrepreneurship. You’ll gain knowledge and skills that are highly valued in today’s job market – from creating engaging content and building your personal brand, to managing paid campaigns and monetizing your online presence.
Whether you want to build your own digital business or help companies grow their brands online – this programme gives you the tools and knowledge to succeed.
With a degree in Social Media and Digital Marketing, you’ll be prepared for a wide range of exciting career paths:
This programme also opens the door to launching your own creative agency, content studio, or freelance career in the dynamic world of digital marketing.
Study Social Media and Digital Marketing – and start earning from your creativity.
In line with the new requirements for visa applications introduced by Polish consulates around the world, candidates applying for a student visa are now required to submit a document confirming their eligibility to apply for a bachelor’s degree (first-cycle studies), issued by the Polish Education Superintendent Office (in Polish – Kuratorium Oświaty). Previously, this document could be provided after arrival in Poland, but under the new regulations, it must be submitted along with the visa application. The procedure for master’s degree candidates remains unchanged.
While the new requirement may slightly extend the visa process, the UAFM is fully prepared to support bachelor’s degree candidates throughout this period. To ensure there are no disruptions to their education, candidates who cannot arrive in Poland before the start of classes will be able to participate in lectures online via MS Teams. For more information call us: (+48) 12 25 24 400
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| Subject name | Cummulative amount of ECTS points | Cummulative amount of hours |
| OHS | 0 | 8/8 |
| Academic Skills | 1 | 15/8 |
| Introduction to Philosophy / Anthropology (Elective Course - EC) | 5 | 35/20 |
| Fundamentals of Marketing | 5 | 30/24 |
| Fundamentals of Social Communication | 4 | 30/24 |
| Theory of Organization and Management | 5 | 30/24 |
| Self-Presentation and Self-Creation in Social Media | 5 | 30/16 |
| Fundamentals of Economics | 5 | 30/24 |
| Subject name | Cummulative amount of ECTS points | Cummulative amount of hours |
| Sports and Recreation | 0 | 30/- |
| Foreign Language I (Elective Course) | 2 | 30/16 |
| Fundamentals of Accounting / Fundamentals of Private and Public Finance (Elective Course) | 5 | 30/24 |
| Omnichannel Marketing | 4 | 30/16 |
| Creative Writing & Copywriting | 4 | 30/16 |
| Building Social Media Strategy | 5 | 60/32 |
| Podcast Creation | 5 | 60/32 |
| Research Methods and Techniques | 5 | 30/16 |
| Subject name | Cummulative amount of ECTS points | Cummulative amount of hours |
| Sports and Recreation | 0 | 30/- |
| Foreign Language II (Elective Course) | 2 | 30/16 |
| Microeconomics | 4 | 30/24 |
| Personal Branding | 4 | 30/16 |
| Press, Media, and Intellectual Property Law | 4 | 45/24 |
| Financial Accounting / Corporate Finance (Elective Course) | 4 | 30/24 |
| Building a Company in the Media Industry | 4 | 30/16 |
| Camera Work and Video Editing | 5 | 60/32 |
| Media Relations | 3 | 30/16 |
| Subject name | Cummulative amount of ECTS points | Cummulative amount of hours |
| Foreign Language III(Elective Course) | 2 | 30/16 |
| Search Engine Optimization (SEO) / Website Creation (Elective Course) | 3 | 30/16 |
| Macroeconomics | 4 | 30/24 |
| Scenario Writing (Scriptwriting) | 3 | 30/16 |
| Voice Emission / Rhetoric and Eristics in Social Media (Elective Course) | 3 | 30/16 |
| Influencer Marketing | 4 | 60/32 |
| Social Media Analytical Tools | 4 | 60/32 |
| Advertising Campaigns in Digital Marketing | 4 | 60/32 |
| Design Thinking - Creativity Training | 3 | 30/16 |
| Subject name | Cummulative amount of ECTS points | Cummulative amount of hours |
| Foreign Language IV (Elective Course) | 3 | 30/16 |
| Social Media Algorithms | 3 | 60/32 |
| Fundamentals of Computer Graphics / Media Photography and Post-production (Elective Course) | 2 | 30/16 |
| Behavioral Economics / E-commerce (Elective Course) | 3 | 30/16 |
| Briefing | 2 | 30/16 |
| Student Internship I (Elective Course) | 14 | 360/360 |
| Project Preparation Methodology | 3 | 30/16 |
| Subject name | Cummulative amount of ECTS points | Cummulative amount of hours |
| Trendhunting & Forecasting in Social Media | 2 | 30/16 |
| Ethics in Social Media | 2 | 30/16 |
| Social Selling | 3 | 60/32 |
| Image Crisis Management | 2 | 30/16 |
| PR in Social Media | 3 | 60/32 |
| Student Internship II (Elective Course - EC) | 14 | 360/360 |
| Social Project | 4 | 30/16 |
By choosing to study at UAFM, you can be sure that the tuition fee will not change throughout the duration of your studies. You can pay the tuition fee once for the entire year of study or spread over a semester payment. This allows you to decide how you want to plan your expenses.
| Year of study | Annually | Per semester* |
| I | 2400 € | 1350 € |
| II | 2400 € | 1350 € |
| III | 2400 € | 1350 € |
| Year of study | Annually | Per semester* |
| I | 3400 € | 1850 € |
| II | 3400 € | 1850 € |
| III | 3400 € | 1850 € |
EU and other countries group
This group includes citizens of the countries member states of the European Union and the following countries citizens: Azerbaijan, Belarus, Bosnia and Herzegovina, Montenegro, Georgia, Kazakhstan, Kosovo, Kyrgyzstan, Latin America, Macedonia, Moldova, Russia, Serbia, Tajikistan, Turkey, Turkmenistan, Ukraine, Uzbekistan.
Other countries
The citizens of all the remaining countries.
In the academic years 2023/2024 and 2024/2025, UAFM in Kraków awarded nearly 500 Rector’s Scholarships.
Any student who has achieved a high grade point average may apply for a merit-based scholarship.
In the academic years 2023/2024 and 2024/2025, UAFM in Kraków awarded nearly 500 Rector’s Scholarships in the amount of PLN 1,000 per month, depending on academic performance, or PLN 800 / PLN 1,200 per month, depending on scientific, artistic, or sports achievements.
The scholarship can also be awarded for scientific or artistic publications, participation in scientific research or development work, participation in internships, practical training or courses beyond the study program, participation in scientific conferences, and participation in scientific, artistic competitions, exhibitions, or festivals.
A sports scholarship may be granted to a student who stands out with sporting achievements at least at the national competition level or is a member of the national team. Scholarships may also be awarded to athletes representing the university in academic competitions. A first-year student may receive a scholarship based on sports achievements from the 12 months preceding the start of their studies.
Young athletes may receive financial support in the amount of PLN 800 or PLN 1,200 per month.
A scholarship for students with disabilities may be awarded to a student who holds a certificate of disability, a degree of disability, a ZUS medical certificate, a certificate of classification into an invalidity group, or a certificate of permanent or long-term inability to work on a farm.
In the academic year 2024/2025, depending on the degree of disability, approximately 100 scholarships were awarded for students with disabilities, in amounts ranging from PLN 850 to PLN 1,250 per month. In 2023/2024, about 80 scholarships were awarded in the same amounts.
Emergency financial aid is a form of one-time financial support. Any student who has temporarily found themselves in a difficult life situation due to unforeseen events beyond their control may apply for it. Emergency aid can be awarded twice during one academic year; however, it cannot be granted twice for the same event.
In the academic year 2023/2024, we granted 215 emergency financial aids for a total amount of PLN 389,900. Depending on the student’s situation, the amounts ranged from PLN 500 to PLN 3,500 as a one-time payment.
Academic Year 2023/2024:
· 500 Rector’s Scholarships
· 215 emergency financial aids
· 188 social scholarships
· 83 scholarships for students with disabilities
In 2024, we spent nearly PLN 8,800,000 on scholarships.
